6.2.1 Maganizo kufalikira

Anthu 700,000 ogwiritsira ntchito Facebook adayikidwa mu kuyesa komwe kungasinthe maganizo awo. Ophunzirawo sanapereke chilolezo ndipo phunziro silinali loyenera kuyang'aniridwa mwachidwi.

Kwa sabata imodzi mu Januwale 2012, anthu pafupifupi 700,000 a Facebook adayikidwa mu kuyesa kuti aphunzire "kupatsirana maganizo," momwe mtima wa munthu umakhudzidwira ndi maganizo a anthu omwe amachitira nawo. Ndakambirana zayesoyi mu chaputala 4, koma ndikuwonanso izi tsopano. Ophunzira pa kuyesayesa kwapachidziwitso anayikidwa m'magulu anayi: gulu la "kuchepa-lopepetsedwa", lomwe malemba omwe ali ndi mawu osayenera (mwachitsanzo, akukhumudwa) atsekedwa mwachisawawa kuti awoneke mu News Feed; gulu "lochepetsetsa" lomwe malemba omwe ali ndi mawu abwino (mwachitsanzo, okondwa) anali osatsekedwa atsekedwa; ndi magulu awiri olamulira, limodzi la gulu lochepetsetsa komanso limodzi la gulu lochepetsedwa. Ofufuzawa adapeza kuti anthu omwe ali ochepa-ogwira ntchito ogwiritsidwa ntchito amagwiritsira ntchito mawu ochepa chabe ndi mawu olakwika pang'ono, okhudzana ndi gulu lolamulira. Mofananamo, iwo adapeza kuti anthu omwe ali ndi vuto loperewera chifukwa cha kusowa kwawo amagwiritsira ntchito mau abwino komanso mau ochepa. Motero, ofufuza adapeza umboni wokhudzana ndi maganizo (Kramer, Guillory, and Hancock 2014) ; Kuti mukambirane zambiri za mapangidwe ndi zotsatira za kuyesedwa onani chaputala 4.

Pambuyo pake papepalayi inalembedwa mu Proceedings of the National Academy of Sciences , kudabwa kwakukulu kuchokera kwa ofufuza ndi ofalitsa. Kudandaula polemba pepalali kunayang'ana pa mfundo zikuluzikulu ziwiri: (1) ophunzira sanapereke chilolezo chilichonse kupyolera muziganizo za ntchito za Facebook ndi (2) phunziroli silinayambe ndondomeko yowonongeka kwa anthu ena (Grimmelmann 2015) . Mafunso okhudzana ndi chikhalidwe omwe amatsutsidwa mu mkangano umenewu inachititsa kuti nyuzipepalayi iwonetsere mwatsatanetsatane "zosamveka zosonyeza chidwi" zokhudzana ndi chikhalidwe ndi ndondomeko zoyenera kutsatilapo kafukufuku (Verma 2014) . M'zaka zotsatirazi, kuyesera kumeneku kwapitirizabe kukhala gwero la kutsutsana kwakukulu ndi kusagwirizana, ndipo kutsutsa kwa kuyesera kumeneku kungakhale ndi zotsatira zosayembekezereka zoyendetsa kafukufuku wamtundu uwu m'mithunzi (Meyer 2014) . Izi zikutanthauza kuti ena akhala akunena kuti makampani sanaleke kuyesayesa mitunduyi-iwo amangotsala kuyankhula za iwo pagulu. Mtsutso uwu ukhoza kuthandizira kukhazikitsa ndondomeko yoyendetsera kafukufuku pa Facebook (Hernandez and Seetharaman 2016; Jackman and Kanerva 2016) .