7.2.1 Kuphatikizana kwa okonzeka komanso otsogolera

Njira yokonzedweratu yokonzedweratu kapena ndondomeko yoyenera yothandizira njira zogwiritsira ntchito zogwiritsira ntchito mphamvu za m'badwo wa digito. M'tsogolomu tidzakhazikitsa hybrids.

Kumayambiriro kwa nkhaniyi, ndinasiyanitsa njira ya Marcel Duchamp yokonzedweratu ndi mawonekedwe a Michelangelo. Kusiyana kumeneku kumapangitsanso kusiyana pakati pa asayansi, omwe amagwira ntchito ndi almade, komanso asayansi, omwe amagwira ntchito ndi custommades. M'tsogolomu, ndikuyembekeza kuti tidzawona zowonjezera zambiri chifukwa njira zonsezi ndizochepa. Ochita kafukufuku amene akufuna kugwiritsira ntchito okha okonzeka amatha kulimbana chifukwa kulibe abambo ambiri okongola padziko lonse lapansi. Ochita kafukufuku amene akufuna kugwiritsa ntchito makampani okhaokha, adzapereka ndalama. Njira zowonongeka, komabe, zingagwirizane ndi msinkhu umene umabwera ndi preparedmades ndi zoyenera pakati pa mafunso ndi deta zomwe zimachokera ku custommades.

Tinawona zitsanzo za hybrids izi m'machaputala anayi onse ovomerezeka. Mu chaputala 2, tawona mmene Google Flu Trends imagwirizanirana ndi kafukufuku wodalirika (mafunso ofufuzira) omwe ali ndi kachitidwe kachitidwe kameneka (CDC mafupa owonetsetsa) kuti atulutse mofulumira (Ginsberg et al. 2009) . Mu chaputala 3, tawona momwe Stephen Ansolabehere ndi Eitan Hersh (2012) adagwirizanitsa deta yolongosola kachitidwe kachitidwe ka boma kuti adziwe zambiri za makhalidwe a anthu omwe avota. Mu chaputala 4, tawona momwe mayesero a Opower adagwirizanitsa zipangizo zamagetsi zokonzera magetsi ndi chithandizo choyendetsa anthu kuti aphunzire zotsatira za chikhalidwe cha anthu pa khalidwe la mamiliyoni a anthu (Allcott 2015) . Potsiriza, mu chaputala 5, tinawona momwe Kenneth Benoit ndi anzake (2016) adagwiritsira ntchito ndondomeko yotumizira zikalata za anthu kuti azisunga ma manifesto omwe amapangidwa ndi maphwando apolisi kuti apange deta yomwe akatswiri angagwiritse ntchito kuti aphunzire zowonongeka kwa zokambirana za ndondomeko.

Zitsanzo zinayi zonsezi zikusonyeza kuti njira yodalirika m'tsogolomu idzakhala yopindulitsa chitukuko chachikulu cha deta, zomwe sizinapangidwe pofuna kufufuza, ndi zina zambiri zomwe zimawapangitsa kukhala oyenerera kufufuza (Groves 2011) . Kaya ikuyamba ndi otsogolera kapena okonzeka, kalembedwe kake kamakhala ndi lonjezo lalikulu la mavuto ambiri ochita kafukufuku.