2.3.10 Zowonongeka

Mfundo makampani ndi maboma ndi amadziŵa.

Makampani a inshuwalansi a zaumoyo ali ndi tsatanetsatane wokhudza zachipatala zomwe amalandila awo amalandira. Mfundoyi ingagwiritsidwe ntchito pa kufufuza kofunikira pa zaumoyo, koma ngati idawonekera pagulu, ikhoza kuchititsa manyazi (mwachitsanzo, manyazi) kapena kuvulaza chuma (mwachitsanzo, kutaya ntchito). Zina zambiri zopezeka pa deta zimakhalanso ndi mfundo zomwe zimakhala zovuta , zomwe ziri mbali ya chifukwa chomwe nthawi zambiri sichifikira.

Mwamwayi, zimakhala zovuta kwambiri kusankha zomwe zili zowonongeka (Ohm 2015) , monga momwe zinalili ndi Netflix Mphoto. Monga ndikufotokozera mu chaputala 5, mu 2006 Netflix inamasula mafilimu 100 miliyoni omwe amaperekedwa ndi anthu pafupifupi 500,000 ndipo adayitanidwa kumene anthu ochokera m'mayiko onse adakonza njira zomwe zingathetsere Netflix kuthetsa mafilimu. Asanayambe kumasula deta, Netflix wachotsa chidziwitso chilichonse chodziwika bwino, monga maina. Koma, patatha milungu iwiri chidziwitsochi chitatulutsidwa Arvind Narayanan ndi Vitaly Shmatikov (2008) adasonyezeratu kuti n'zotheka kuphunzira za mafilimu a anthu omwe amawaonetsa mafilimu pogwiritsa ntchito chinyengo chomwe ndikuwonetserani chaputala 6. Ngakhale kuti wovutayo angapeze Mawonedwe a mafilimu a munthu, pakadalibe kuti palibe kanthu kalikonse pano. Ngakhale kuti izi zikhoza kukhala zoona, kwa ena mwa anthu 500,000 mu dataset, makanema a kanema anali omveka. Ndipotu, poyankha kumasulidwa ndi kubwereza kachidziwitso kwa deta, mayi wina yemwe ali ndi zibwenzi zogonana ndi azimayi omwe adakwatirana nawo amalowa nawo suti-action sukulu dhidi ya Netflix. Momwemonso vutoli linawonetsedwa mu milandu iyi (Singel 2009) :

"[M] ovie ndi deta yolongosola zili ndi mbiri ya ... yapamwamba kwambiri ya umunthu ndi yovuta. Deta ya filimuyo ikuwonetsa chidwi cha munthu wina wa Netflix komanso / kapena akukumana ndi mavuto osiyanasiyana, kuphatikizapo kugonana, matenda a m'maganizo, kupumula kwauchidakwa, ndi kuzunzika kuchokera ku zibwenzi, kugwiriridwa, kuzunzidwa kunyumba, chigololo, ndi kugwiriridwa. "

Chitsanzo ichi chikusonyeza kuti pakhoza kukhala chidziwitso chimene anthu ena amawona kuti ndi chovuta mkati mwa zomwe zingawoneke kuti ndizowonjezereka. Komanso, zikusonyeza kuti chitetezo chachikulu chimene ochita kafukufuku amagwiritsira ntchito kuteteza chidziwitso cha data-de-identification-akhoza kulephera m'njira zodabwitsa. Maganizo awiriwa akufotokozedwa mwatsatanetsatane mu chaputala 6.

Chomaliza kukumbukira zokhudzana ndi chidziwitso ndikuti kusonkhanitsa popanda chilolezo cha anthu kumadzutsa mafunso, ngakhale kuti palibe vuto linalake lomwe limayambitsa. Mofanana ndi kuyang'ana munthu yemwe akusamba popanda chilolezo chake akhoza kuonedwa kuti akuphwanya chinsinsi cha munthu ameneyo, kusonkhanitsa zowonongeka-ndi kukumbukira momwe zingakhalire zovuta kusankha chomwe chiri chovuta-popanda chilolezo chimapangitsa mavuto omwe angakhale nawo paokha. Ndidzabwereranso ku mafunso okhudza chinsinsi pa mutu 6.

Pomalizira, magwero akuluakulu a deta, monga boma ndi mabungwe otsogolera mauthenga, sizinalengedwe pofuna cholinga cha kafukufuku. Zomwe zimayambira lero, ndipo mwinamwake mawa, zimakhala ndi makhalidwe khumi. Zambiri mwazinthu zomwe zimawonedwa kuti ndi zabwino kwa kafufuzidwe-zazikulu, nthawi zonse, ndi zosagwira ntchito-zimachokera ku zenizeni mu makampani a zaka zapitazo ndi maboma amatha kusonkhanitsa deta pamlingo umene sungatheke kale. Ndipo zambiri mwazinthu zomwe zimaonedwa kuti ndizolakwika kuti asakafufuze, zosatheka, zosavomerezeka, zowonongeka, zowonongeka, zosavuta, zonyansa, komanso zowonongeka-zimachokera ku mfundo yakuti data iyi siinasonkhanitsidwe ndi ofufuza a ofufuza. Pakalipano, ndayankhula za boma ndi bizinesi deta pamodzi, koma pali kusiyana pakati pa awiriwa. Zomwe ndikukumana nazo, deta ya boma imakhala yopanda malire, osadziwika bwino, komanso osapititsa patsogolo. Kumbali ina, bizinesi zachuma zamalonda zimakhala nthawi zonse. Kumvetsetsa makhalidwe khumi ndi awiriwa ndi gawo loyamba lothandizira kuphunzira kuchokera kuzipangizo zazikulu. Ndipo tsopano tikuyang'ana njira zomwe tingazigwiritse ntchito ndi deta iyi.