6.2.2 Luag, Ties, thiab Sij Hawm

Cov kws tshawb fawb tau tshawb cov tub ntxhais kawm ntawv cov ntaub ntawv hauv Facebook, koom nrog cov ntaub ntawv hauv tsev kawm ntawv, siv cov ntaub ntawv no rau cov kev tshawb fawb, thiab ho koom nrog cov kws tshawb fawb.

Pib xyoo 2006, txhua xyoo, ib pawg xibfwb thiab cov kws tshawb fawb tau tshawb nrhiav Facebook cov lus ntawm cov tswv cuab ntawm xyoo 2009 ntawm "ntau lub tsev kawm ntawv qib siab tshwj xeeb hauv Northeastern US" Cov neeg tshawb xyuas mam li muab cov ntaub ntawv no los ntawm Facebook, nrog rau cov lus qhia txog kev phooj ywg thiab kev coj noj coj ua, nrog rau cov ntaub ntawv ntawm lub tsev kawm ntawv, uas muaj cov ncauj lus txog kev kawm txuj ci siab thiab qhov chaw uas cov menyuam kawm ntawv nyob hauv tsev kawm ntawv. Cov ntaub ntawv no yog ib qho tseem ceeb, thiab lawv tau siv los tsim kev paub tshiab txog cov ntsiab lus xws li kev sib txuas ntawm cov koom txoos (Wimmer and Lewis 2010) thiab ua li cas cov kev sib txuas lus thiab kev coj cwj pwm ua ke (Lewis, Gonzalez, and Kaufman 2012) . Ntxiv rau kev siv cov ntaub ntawv no rau lawv tus kheej, Cov Tastes, Ties, thiab Time researchers tau ua rau lawv muaj rau lwm cov neeg tshawb fawb, tom qab siv qee cov kauj ruam los tiv thaiv cov tub ntxhais li kev ywj pheej (Lewis et al. 2008) .

Hmoov tsis, ib hnub tom qab cov ntaub ntawv tau muab, lwm cov neeg tshawb fawb tau txiav txim siab tias lub tsev kawm ntawv yog nug Harvard College (Zimmer 2010) . Cov kws tshawb fawb, Ties, thiab Time researchers tau raug liam tias "tsis ua raws li cov qauv kev tshawb fawb" (Zimmer 2010) vim cov tub ntxhais kawm tsis tau txais kev pom zoo (tag nrho cov txheej txheem tau raug tshuaj xyuas thiab pom zoo los ntawm Harvard's IRB thiab Facebook). Ntxiv rau kev thuam los ntawm kev kawm ntawv, cov ntawv xov xwm tau tshwm sim nrog cov thawj coj xws li "Harvard Researchers Txhaum Cai Txhawb Cov Me Nyuam Kawm Ntawv" (Parry 2011) . Thaum kawg, lub dataset tau raug tshem tawm hauv Internet, thiab nws tsis siv ntxiv los ntawm lwm cov neeg tshawb xyuas.