6.2.2 Kunakidzwa, Zvisungo, uye Nguva

Vatsvakurudzi vakatsvaga dhidziro dzevadzidzi kubva paIndaneti, vakazvibatanidza neyunivhesiti zvinyorwa, vakashandisa izvi zvakagadziriswa zvekutsvakurudza, ndokubva vagovana navo nevamwe vanotsvakurudza.

Kutanga muna 2006, gore roga roga, boka revaporofesa uye vatsigiri vekutsvakurudza zvakagadzira Facebook profiles yevadzidzi veChikoro cha2009 pa "koroji yepamusoro yakasiyana-siyana iri kumaodzanyemba kwakadziva kumabvazuva kweUnited States" Vatsvakurudzi vakazobatanidza deta iyi kubva ku Facebook, iyo yaisanganisira mashoko pamusoro pehukama uye tsika dzetsika, nemashoko kubva kojiji, iyo yaisanganisira ruzivo pamusoro pevakuru vechikoro uye apo vadzidzi vaigara mumusasa. Dhawuni idzi dzakabatana dzaive chinhu chinokosha, uye dzakashandiswa pakugadzira ruzivo rutsva pamusoro pemisoro yakadai sekuti masangano evanhu vanoita sei (Wimmer and Lewis 2010) uye kuti hutano hwemagariro evanhu nehutano hunochinja sei (Lewis, Gonzalez, and Kaufman 2012) . Mukuwedzera pakushandisa idzi dhiyabhorosi kumabasa avo pachavo, Vanakidzwa, Vanodikanwa, uye Vanotsvakurudza Nguva vaita kuti vawanikwe kune vamwe vatsvakurudzi, mushure mekunge vatora matanho ekudzivirirwa kwevamwe vevadzidzi (Lewis et al. 2008) .

Zvinosuruvarisa, mazuva mashomanana mushure mekunge dheta yakawanikwa, vamwe vatsvakurudzi vakagamuchira kuti chikoro chiri mubvunzo chaiva Harvard College (Zimmer 2010) . Zvokuda, Zvisungo, uye Vatsvakurudzi venguva vaipomerwa kuti "kukundikana kutevedzera maitiro ekutsvakurudza maitiro" (Zimmer 2010) muchidimbu nokuti vadzidzi vakanga vasina kupa chibvumirano chakanaka (zvese nzira dzakarongedzwa uye dzakagamuchirwa neHarvard's IRB ne Facebook). Mukuwedzera pakutsoropodzwa kubva kuvadzidzi, nyaya dzepapepanhau dzakabuda nemitambo yakadai se "Harvard Vanotsvakurudzwa Vanopomerwa Kuvhara Vadzidzi Vachivande" (Parry 2011) . Pakupedzisira, dataset yakabviswa kubva paInternet, uye haigone kushandiswa nevamwe vatsvakurudzi.