7.2.1 Ka blending o Readymades a me Custommades

Aole he maemae Readymade kou akamai, aole hoi he maʻemaʻe Custommade kou akamai loa kaʻenehana na uea 'o ka mīkini makahiki. I loko o ka wā e hiki mai makou e hele, e ho okumu ana i hybrids.

Ma ka hoike, au Akä naÿe no ka Readymade kaila o Marcel Duchamp me ka Custommade kaila o Michelangelo. Keia Akä naÿe no hoi ka poʻe e hookaawale iwaena oʻikepiliʻepekema, ka poe lawelawe i ka hana me Readymades, a me ka pilina epekema, ka poe lawelawe i ka hana me Custommades. Ma kēia mua aku, nae, aole au manao nei e ike kakou i hou hybrids no kela a me keia o keia mau hoʻokokoke poe maemae, ua kaupalena. ka poe i makemake wale no e hoʻohana Readymades noiʻi e hele aumeume aku ai, no ka mea, aole he nui nani Readymades i loko o ke ao nei. Pela, noiʻi sticking i kēia kaila maʻemaʻe a pau i ka mea ana e kaumaha aku e like ai ma ka hoʻohana 'ana i ölelo' Readymades, ai ole lakou e hele e hoʻolilo nui o ka manawa e kakali ana no ka pono urinal. Noiʻi i makemake wale e hoʻohana Custommades, ma ka kekahi lima, e hele e kaumaha aku me ka unahiʻole. Hybrid hoʻokokoke mai, naʻe, ke hui pu iho la me ka unahiʻole, i ka mea e hele mai me Readymades me ka pilipaa pono ma waena o nīnau a me ka 'ikepili e hele mai ana mai Custommades.

Makou i ike examples o keia mau hybrids ma kela a me keia o na empirical mokuna eha. Ma ka Mokuna 2, makou i ike ai i ko Google Flu mea kū i hiehie he mau-ma nui ikepili System (huli'ōlelo āna) me ka probability-Aʻo kahiko ana nenoaiu (ka CDC influenza hoʻomakākiu System) e paka wikiwiki koho (Ginsberg et al. 2009) . Ma ka Mokuna 3, makou i ike i ko Stephen Ansolabehere, a me Eitan Hersh (2012) hui dute-i anamanaʻoʻikepili me ka makaukau-i aupuni hoʻomalu aeaiiua i mea e aʻo hou e pili ana ano o na kanaka i lilo koho pāloka. Ma ka Mokuna 4, makou i ike ai i ka OPower ho okolohua e hui pu iho i ka makaukau-i uila ana ieaia me ka dute-i lapaau i ka noiʻi i nā waiwai o ka lawelawe kūmau ma kāna hana ma ka papakaukau pālākiō (Allcott 2015) . Eia ke oki, ma ka Mokuna 5, au i hai aku ia oukou no Kenneth Benoit, a me nā hoapili i (2015) noi aku la i ke dute-i kanaka-coding kaʻina i ka makaukau, i kauʻia o nā manifestos hana ma ka poe pili aupuni, i mea e ho okumu i ka 'ikepili e noiʻi hiki ke hoʻohana i ka noiʻi i ke koho ana, a me na dynamics o ke kulekele ka hakaka.

Keia mau examples eha a pau e hoike ana i kou akamai mana i loko o ka wā e hiki mai, e lilo e hoʻowaiwai nui ikepili kumu, i ka poe aole i ohi ia no ka noiʻi, me ka hou 'ike i ka hana ia mau mea nui e pono no ka noiʻi (Groves 2011) . Ina hoomaka i ka Custommade a me ka Readymade, i keia hybrid kaila hoʻopaʻa nui i olelo mua iaʻi no ka mea, he nui noiʻi pilikia.