3.2 Ukubuza ngokuqaphela

Thina njalo uya kudingeka ucele abantu imibuzo.

Njengoba kunikezwe ukuthi okuningi kokuziphatha kwethu kuthathwe emithonjeni emikhulu yedatha, njengombhalo wezokuphatha kahulumeni kanye nebhizinisi, abanye abantu bangase bacabange ukuthi ukubuza imibuzo kuyinto eyedlule. Kodwa, akulona lokho okulula. Kunezizathu ezimbili eziyinhloko engicabanga ukuthi abacwaningi bazoqhubeka bebuza abantu imibuzo. Okokuqala, njengoba ngichaze esahlukweni 2, kunezinkinga zangempela ngokunemba, ukuphelela, nokufinyeleleka kwemithombo eminingi yemininingwane emikhulu. Okwesibili, ngaphezu kwalezi zizathu ezingokoqobo, kunesizathu esiyisisekelo: kunezinto ezinzima kakhulu ukuzifunda idatha yokuziphatha-ngisho nedatha yokuziphatha ephelele. Isibonelo, eminye yemiphumela ebaluleke kakhulu yomphakathi kanye nokubikezela yizizwe zangaphakathi , njengemizwelo, ulwazi, okulindelwe, nemibono. Izimo zangaphakathi zikhona phakathi kwamakhanda abantu, futhi ngezinye izikhathi indlela engcono kakhulu yokufunda ngezifunda zangaphakathi ukubuza.

Ukunciphisa okusemqoka nokusemqoka kwemithombo emikhulu yedatha, nokuthi bangakwazi kanjani ukunqotshwa ngokuhlola, kuboniswe nguMoira Burke noRobert Kraut's (2014) ucwaningo mayelana nokuthi amandla obungane abathinteka kanjani ngokuxhumana ku-Facebook. Ngaleso sikhathi, uBurke wayesebenza ku-Facebook ngakho wayenokufinyelela okuphelele kwelinye lamarekhodi amakhulu kakhulu futhi anemininingwane yokuziphatha komuntu okwake wadalwa. Kodwa, noma kunjalo, uBurke noKraut kwakudingeka basebenzise ucwaningo ukuze baphendule umbuzo wabo wocwaningo. Umphumela wabo wesithakazelo-ukuzwa okuzithobayo phakathi kommangalelwa nomngane wakhe-kungumbuso wangaphakathi okhona kuphela ngaphakathi kwekhanda lomphenduli. Ngaphezu kwalokho, ngaphezu kokusebenzisa ucwaningo lokuqoqa umphumela wabo wesithakazelo, uBurke noKraut nabo kwadingeka basebenzise ucwaningo ukuze bafunde ngezinto ezingase ziphazamise. Ngokukhethekile, babefuna ukuhlukanisa umthelela wokuxhumana ku-Facebook kusuka ekukhulumisaneni kwezinye iziteshi (isib. I-imeyili, ifoni, ubuso nobuso). Yize noma ukuxhumana nge-imeyli nefoni kubhalwe phansi ngokuzenzakalelayo, lezi zimpawu azizange zitholakale kuBurke noKraut ngakho kwadingeka ukuba ziqoqe ngenhlolovo. Ukuhlanganisa idatha yabo yocwaningo mayelana namandla omngani kanye nokuxhumana okungewona kwe-Facebook nedatha ye-Facebook log, uBurke noKraut baphetha ngokuthi ukukhulumisana nge-Facebook kwenzeni kuholele ekuvezweni kwemizwa esondelene.

Njengoba umsebenzi weBurke noKraut ubonisa, imithombo emikhulu yedatha ngeke isuse isidingo sokubuza abantu imibuzo. Eqinisweni, ngizofaka isifundo esihlukile kulolu cwaningo: imithombo emikhulu yedatha ingakwandisa ngempela ukubaluleka kokubuza imibuzo, njengoba ngizobonisa kulo lonke isahluko. Ngakho-ke, indlela engcono kakhulu yokucabangela ubuhlobo phakathi kokubuza nokubheka ukuthi iphelele kunezinguquko; zinjengebhokisi le-peanut ne-jelly. Uma kukhona ibhotela le-peanut, abantu bafuna i-jelly ngaphezulu; uma kukhona idatha enkulu kakhulu, ngicabanga ukuthi abantu bazofuna ukuhlolwa okuningi.