On this website, we are making the complete text of Bit by Bit: Social Research in the Digital Age available at no cost. While you are reading the book, we are measuring reader behavior in aggregate. For example, we are measuring which sections of the book get read most often. This data will help us improve the book. We are also running experiments—commonly called A/B tests—in order to help us sell more copies of the book. Everything we are doing is common on modern websites. We describe it in more detail below, and we will illustrate what we have done and what we have learned on our blog.
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