Privacy and Consent Policy


On this website, we are making the complete text of Bit by Bit: Social Research in the Digital Age available at no cost. While you are reading the book, we are measuring reader behavior in aggregate. For example, we are measuring which sections of the book get read most often. This data will help us improve the book. We are also running experiments—commonly called A/B tests—in order to help us sell more copies of the book. Everything we are doing is common on modern websites. We describe it in more detail below, and we will illustrate what we have done and what we have learned on our blog.

What information do we collect?

We use Google Analytics to collect information about how you interact with this website. Further, like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the "do we use cookies?" section below for information about cookies and how we use them.

How do we use your information?

Any of the information that we collect may be used for research, to improve the book, and to help sell the book.

How do we protect your information?

We implement a variety of security measures to maintain the safety of the information that you provide us.

Most of the browsing information that we have is stored Google Analytics, and you can read more about their security and privacy principles.

Annotations that you add are managed by, and you can read more about their terms of service.

Our website is hosted by Github Pages, and you can read more about Github's terms of service.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

In order to offer you a better site experience, we use cookies to understand and save your preferences for future visits and to compile aggregate data about site traffic.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information except trusted third parties who assist us in operating our website, conducting research, or providing a service to you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

Occasionally, at our discretion, we may include links to third party websites. These third party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Website hosting

Our website is hosted by Github Pages, and you can read more about Github's terms of service.

By using our site, you consent to our privacy policy.


If you have any questions, please send us an email.

We reserve the right to change our privacy policy from time to time at our sole discretion. Please periodically check this section to review the current version of the Privacy and Consent Policy. All our previous policies are presented below, and we will continue to update this page if any changes are needed.