The biggest challenge in designing scientific mass collaboration is matching a meaningful scientific problem to a group of people who are willing and able to solve that problem. Sometimes the problem comes first, as in Galaxy Zoo: given the task of categorizing galaxies, the researchers went about finding people who could help. However, other times the people can come first and the problem can come second. For example, eBird attempts to harness the “work” that people are already doing to help further some productive goal.
The simplest way to motivate participants is money. For example, any researcher creating a human computation project on a micro-task labor market (e.g., Amazon Mechanical Turk) is going to motivate participants with money. Financial motivation may be sufficient for some human computation problems, but many of the examples of mass collaboration in this chapter did not use money to motivate participation (Galaxy Zoo, Foldit, Peer-to-Patent, eBird, and PhotoCity). Instead, many of the more complex projects rely on a combination of personal value and collective value. Roughly, personal value comes from things like fun and competition (Foldit, PhotoCity), and collective value can come from knowing that your contribution is helping a greater good (Foldit, Galaxy Zoo, eBird, Peer-to-Patent) (Table 5.4). If you are building your own project, you should think about what it is that will motivate people to participate.
|Galaxy Zoo||Helping science, fun, community|
|Crowd-coding political manifestos||Money|
|Netflix Prize||Money, intellectual challenge, competition, community|
|Foldit||Helping science, fun, competition, community|
|Peer-to-patent||Helping society, fun, community|
|eBird||Helping science, fun|
|PhotoCity||Fun, competition, community|
|Malawi Journals Project||Money, helping science|