3.2 Ukubuza malunga nokuqwalasela
Siza kusoloko ukuba ufuna ukubuza abantu imibuzo.
Ngenxa yokuba ezininzi iinkqubo zethu zifakwe kwimithombo yolwazi emikhulu, njengoburhulumente kunye nedatha yolawulo lwezorhwebo, abanye abantu banokucinga ukuba ukubuza imibuzo yinto yangaphambili. Kodwa, akunjalo loo nto. Kukho izizathu ezibini ezibalulekileyo ukuba ndicinga ukuba abaphandi baya kuqhubeka bebuza abantu imibuzo. Okokuqala, njengoko ndathetha kwisahluko 2, kukho iingxaki zangempela ngokuchaneka, ukugqiba, nokufikeleleka kwemithombo emininzi yolwazi. Okwesibini, ngaphezu kwezi zizathu ezifanelekileyo, kukho isizathu esisisiseko: kukho izinto ezinzima kakhulu ukufunda kwiinkcukacha zokuziphatha-nkqu neenkcukacha zokuziphatha ezigqibeleleyo. Ngokomzekelo, ezinye zeziphumo ezibalulekileyo zezentlalo kunye nokuqatshelwa kwangaphambili zizizwe zangaphakathi , ezifana neemvakalelo, ulwazi, ulindelo kunye nezimvo. Amazwe angaphakathi aphakathi kweentloko zabantu, kwaye ngamanye amaxesha indlela engcono yokufunda malunga namazwe angaphakathi kukubuza.
Ukusetyenziswa kwemida ebalulekileyo kunye nolwazi olunokuthi lunqotshwe ngophando, lubonakaliswe nguMoira Burke noRobert Kraut (2014) uphando malunga nokuba amandla obudlelwane abuchaphazele njani ukusebenzisana kwi-Facebook. Ngelo xesha, uBurke wayesebenza kwi-Facebook ngoko ke wayenakho ukufikelela ngokugqibeleleyo kwelinye lala maxwebhu amaninzi kunye neenkcazo ezenziwa ngokuziphatha kwabantu. Kodwa, kunjalo, uBurke noKraut bafanele basebenzise uphando ukuze baphendule umbuzo wabo wophando. Isiphumo salo mdla-ukuvakalelwa komntu osondelene phakathi kommangalelwa kunye nomhlobo wakhe-imeko yangaphakathi kuphela ephakathi kwentloko yommangalelwa. Ukongeza, ukongeza kokusebenzisa uphando ukuba uqokelele iziphumo zentshisekelo, uBurke noKraut kwafuneka basebenzise isaveyi ukuze bafunde ngezinto ezinokuphazamisa. Ngokukodwa, babefuna ukwahlula impembelelo yokuthetha kwi-Facebook kwindlela yokunxibelelana ngokusebenzisa ezinye iziteshi (umzekelo, i-imeyile, ifowuni, kunye nobuso ubuso). Nangona ukusebenzisana nge-imeyile kunye nefowuni kubhalwe ngokuzenzekelayo, le mizila ayifumanekanga kuBurke noKraut ngoko kwakufuneka baqokelele uphando. Ukudibanisa idatha yabo yesaziso malunga namandla omhlobo kunye nokungaxhasi kwe-Facebook kunye nedatha ye-log log, i-Burke no-Kraut baphetha ngokuthi ukuthetha nge-Facebook okwenziwe kukubangela ukuba ube nemvakalelo yokusondelana.
Njengoko umsebenzi kaBurke noKraut ubonisa, imithombo emininzi yemithombo ayiyi kuphelisa isidingo sokubuza abantu imibuzo. Enyanisweni, ndiza kufaka isifundo esahlukileyo kulolu cwaningo: imithombo ekulu yolwazi inokwandisa ukubaluleka kokubuza imibuzo, njengoko ndiza kubonisa kulo lonke isahluko. Ngoko ke, indlela engcono kakhulu yokucinga malunga nobudlelwane phakathi kokubuza nokuqwalasela kukuba zizalisekile kunokuba zifake indawo; zifana nebhokisi ibhotela kunye nejelly. Xa kuninzi ibhotela ebomvu, abantu bafuna i-jelly ngaphezulu; xa kukho enye idatha enkulu, ndicinga ukuba abantu baya kufuna uphando olongezelelweyo.
