Bit By Bit: Social Research in the Digital Age
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  • Preface
  • 1 Introduction
    • 1.1 An ink blot
    • 1.2 Welcome to the digital age
    • 1.3 Research design
    • 1.4 Themes of this book
      • 1.4.1 Readymades and Custommades
      • 1.4.2 Simplicity over complexity
      • 1.4.3 Ethics everywhere
    • 1.5 Outline of the book
  • 2 Observing behavior
    • 2.1 Introduction
    • 2.2 Big data
    • 2.3 Common characteristics of big data
      • 2.3.1 Characteristics that are generally good for research
        • 2.3.1.1 Big
        • 2.3.1.2 Always-on
        • 2.3.1.3 Non-reactive
      • 2.3.2 Characteristics that are generally bad for research
        • 2.3.2.1 Incomplete
        • 2.3.2.2 Inaccessible
        • 2.3.2.3 Non-representative
        • 2.3.2.4 Drifting
        • 2.3.2.5 Algorithmically confounded
        • 2.3.2.6 Dirty
        • 2.3.2.7 Sensitive
    • 2.4 Research strategies
      • 2.4.1 Counting things
        • 2.4.1.1 Taxis in New York City
        • 2.4.1.2 Friendship formation among students
        • 2.4.1.3 Censorship of social media by the Chinese government
      • 2.4.2 Forecasting and nowcasting
      • 2.4.3 Approximating experiments
        • 2.4.3.1 Natural experiments
        • 2.4.3.2 Matching
    • 2.5 Conclusion
    • Technical appendix
    • Further commentary
    • Activities
  • 3 Asking questions
    • 3.1 Introduction
    • 3.2 Asking vs. observing
    • 3.3 The total survey error framework
      • 3.3.1 Representation
      • 3.3.2 Measurement
      • 3.3.3 Cost
    • 3.4 Who to ask
      • 3.4.1 Probability sampling: data collection and data analysis
      • 3.4.2 Non-probability samples: weighting
      • 3.4.3 Non-probability samples: sample matching
    • 3.5 New ways of asking questions
      • 3.5.1 Ecological momentary assessments
      • 3.5.2 Wiki surveys
      • 3.5.3 Gamification
    • 3.6 Surveys linked to other data
      • 3.6.1 Amplified asking
      • 3.6.2 Enriched asking
    • 3.7 Conclusion
    • Technical appendix
    • Further commentary
    • Activities
  • 4 Running experiments
    • 4.1 Introduction
    • 4.2 What are experiments?
    • 4.3 Two dimensions of experiments: lab-field and analog-digital
    • 4.4 Moving beyond simple experiments
      • 4.4.1 Validity
      • 4.4.2 Heterogeneity of treatment effects
      • 4.4.3 Mechanisms
    • 4.5 Making it happen
      • 4.5.1 Just do it yourself
        • 4.5.1.1 Use existing environments
        • 4.5.1.2 Build your own experiment
        • 4.5.1.3 Build your own product
      • 4.5.2 Partner with the powerful
    • 4.6 Advice
      • 4.6.1 Create zero variable cost data
      • 4.6.2 Replace, Refine, and Reduce
    • 4.7 Conclusion
    • Technical appendix
    • Further commentary
    • Activities
  • 5 Mass collaboration
    • 5.1 Introduction
    • 5.2 Human computation
      • 5.2.1 Galaxy Zoo
      • 5.2.2 Crowd-coding of political manifestos
      • 5.2.3 Conclusion
    • 5.3 Open calls
      • 5.3.1 Netflix Prize
      • 5.3.2 Foldit
      • 5.3.3 Peer-to-Patent
      • 5.3.4 Conclusion
    • 5.4 Distributed data collection
      • 5.4.1 eBird
      • 5.4.2 PhotoCity
      • 5.4.3 Conclusion
    • 5.5 Designing your own
      • 5.5.1 Motivate participants
      • 5.5.2 Leverage heterogeneity
      • 5.5.3 Focus attention
      • 5.5.4 Enable surprise
      • 5.5.5 Be ethical
      • 5.5.6 Final design advice
    • 5.6 Conclusion
    • Further commentary
    • Activities
  • 6 Ethics
    • 6.1 Introduction
    • 6.2 Three examples
      • 6.2.1 Emotional Contagion
      • 6.2.2 Taste, Ties, and Time
      • 6.2.3 Encore
    • 6.3 Digital is different
    • 6.4 Four principles
      • 6.4.1 Respect for Persons
      • 6.4.2 Beneficence
      • 6.4.3 Justice
      • 6.4.4 Respect for Law and Public Interest
    • 6.5 Two ethical frameworks
    • 6.6 Areas of difficulty
      • 6.6.1 Informed consent
      • 6.6.2 Understanding and managing informational risk
      • 6.6.3 Privacy
      • 6.6.4 Making decisions in the face of uncertainty
    • 6.7 Practical tips
      • 6.7.1 The IRB is a floor, not a ceiling
      • 6.7.2 Put yourself in everyone else’s shoes
      • 6.7.3 Think of research ethics as continuous, not discrete
    • 6.8 Conclusion
    • Historical appendix
    • Further commentary
    • Activities
  • 7 The future
    • 7.1 Looking foward
    • 7.2 Themes of the the future
      • 7.2.1 The blending of Readymades and Custommades
      • 7.2.2 Participant-centered data collection
      • 7.2.3 Ethics in research design
    • 7.3 Back to the beginning
  • Acknowledgments
  • References
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6 Ethics

  • 6.1 Introduction
  • 6.2 Three examples
    • 6.2.1 Emotional Contagion
    • 6.2.2 Taste, Ties, and Time
    • 6.2.3 Encore
  • 6.3 Digital is different
  • 6.4 Four principles
    • 6.4.1 Respect for Persons
    • 6.4.2 Beneficence
    • 6.4.3 Justice
    • 6.4.4 Respect for Law and Public Interest
  • 6.5 Two ethical frameworks
  • 6.6 Areas of difficulty
    • 6.6.1 Informed consent
    • 6.6.2 Understanding and managing informational risk
    • 6.6.3 Privacy
    • 6.6.4 Making decisions in the face of uncertainty
  • 6.7 Practical tips
    • 6.7.1 The IRB is a floor, not a ceiling
    • 6.7.2 Put yourself in everyone else’s shoes
    • 6.7.3 Think of research ethics as continuous, not discrete
  • 6.8 Conclusion
  • Historical appendix
  • Further commentary
  • Activities

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