Bit by Bit is, by far, the best and most up-to-date book on modern social science. Salganik writes compellingly and inspiringly. He has done a wonderful job of collecting a diverse set of meaningful examples and describing how they are important in language anyone can understand.
Sean Taylor, research scientist, Facebook
This book is a gem―a rare combination of a highly accessible and engaging writing style coupled with an introduction to advanced computational methods for collecting and analyzing observational and experimental data.
Michael Macy, Cornell University